The Next Evolution of Advertising Partnering

6/4/10 - Formula 13 will be unveiling Agency Elemental in Summer 2010. It will change the way agencies perceive their brand.
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3/30/10 - Issuing an agency challenge... Describe your agency in six words or less. The challenge is to not use the top 10 words used by all agencies. Click here to see the words and submit your response.
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3/15/10 - Returned from the MAGNET Agencies' New Business Seminar in Chicago. Thanks to all that came to the event and for inviting Formula 13 to participate. The positive response was apprciated and look forward to what is next for us all.
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3/1/10 - 10 days until MAGNET New Business Seminar in Chicago. Looking forward to meeting the agencies and presenting "What's Next" for agency search consultants.
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2/12/10 - McKinney launches new Nationwide campaign today. To see the work, go to http://www.worldsgreatestspokesperson.com.
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1/20/2010 - Do you know your company's formula - http://eepurl.com/e_vC
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12/1/2009 - Search and Selection Survey results have been analyzed and shared. To get a copy of the summary email Kevin Springer at kspringer@formula-13.com.
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10/30/2009 - Search and Selection Survey is now closed and results are being analyzed. Thank you to all who participated.
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10/14/09 - Formula 13 Overview is now available for download.
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9/29/09 - Formula 13 released surveys to corporate marketers and agency leadership to evaluate the search and selection process. The responses will give us a better understanding of what is working and not working with the current models. If you are interested in participating in this study, please contact Kevin Springer at kspringer@formula-13.com. A summary of the results will be shared with all who participate.
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August 2010 Agency Showcase

Firstborn is an independently owned digital agency headquartered in New York City. We are strategists, designers, producers and technologists who share a passion for creating great ideas and translating them into engaging, intelligent and innovative user experiences.

We are a multiplatform agency, creating websites, online ads, viral campaigns, digital applications, 3D models, HD video, interactive installations, content management tools and just about anything else that takes advantage of digital technology.
http://www.firstbornmultimedia.com

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July Agency - CRT-Tanaka
June Agency - Liquid Agency
May Agency - MARC USA
April Agency - McKinney
March Agency - Stein Rogan + Partners
February Agency - Rockfish Interactive
January Agency - Alcone Marketing
December Agency - Creature
November Agency - BooneOakley
October Agency - Something Massive

The Next Evolution of Advertising Partnering

With marketing evolving at an ever increasing speed, there is a need for a consultant that is adapting with the market. Formula 13 Consulting is fueled by what is next while being grounded in traditional marketing.

Formula 13 is not a search consultancy, rather we position ourselves as advertising partner matchmakers. We focus on providing a cutting edge methodology, along with world-class customer service, to meet the unique needs of our clients. We offer a fresh perspective, and are committed to cultivating successful agency/client relationships. At Formula 13, we have identified the 13 key elements we believe are vital to a successful marketing partnership. The specific combination, or formula, varies depending on our clients’ needs. We personalize our service to fully understand not only the direct, tangible needs of our clients, but also other, less tangible indicators of success such as culture, personality and expectations. We invite you to explore what makes Formula 13 Consulting the right choice for your agency search needs.

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